Articles

• Purchasing Decisions Based on Product Quality, Location, and Visual Merchandising

  Nursiti, Yopie Yulius, Rizki Riviany Azhariputri

  1-13

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• Implementation of the Balanced Scorecard for Performance Evaluation at the West Java Provincial Plantation Service

  Rhaka Fathi Ruhiyat, Hafid Aditya Pradesa, Alikha Novira, Reni Wijayanti

  14-27

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• Influence of Ease of Use and E-Service Quality on Intention to Reuse with Customer Satisfaction as a Mediating Variable in Online Travel Agent Traveloka

  Daifa, Suharyanto Suharyanto, Pamela

  28-46

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• Assessment of Service Quality at the Credit Cooperative: A SERVQUAL and Importance-Performance Analysis Approach

  Febriana Wurjaningrum; Karolina Wako Lenga

  47-58

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• Subliminal Brand Messages on Apple’s Data Privacy Campaign in Peirce’s Semiotics

  Muhammad Azhar Lazuardi, La Mani, Cantika Nur Oktaviana, Ni Putu Sari Darmayanti, Irmawan Rahyadi

  59-68

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• The Implementation Effect of Accounting Information System, E-Commerce and Digital Wallet on MSM’s Performance in Bekasi City

  Pandu Haryanto Moenandar; Irzan Syahrial; Amrizal Sutan Kayo

  69-79

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