Purchasing Decisions Based on Product Quality, Location, and Visual Merchandising

Nursiti — 2025-02-19

This study aims to empirically test whether product quality, location and visual merchandising have an impact on purchasing decisions. The study is based on a theory that supports product quality, location and visual merchandising, and purchasing decisions. This study uses primary data while the samples collected through the convenience method, data obtained through google form to Baper Store customers in Pors with a total of 100 respondents. Data analysis uses outer model, inner model, and hypothesis testing. Novelty in researchers using the sem smartpls 4.1 application, previous studies using SPSS. The results of the hypothesis test study indicate that product quality has a positive effect on product purchasing decisions, location has a negative effect on purchasing decisions and visual merchandising has a negative effect on purchasing decisions. The implications of the study for shop owners are important to provide adequate parking facilities, ensure the safety and comfort of customers who bring vehicles, and arrange the arrangement of goods in a more organized and neat manner. By improving these aspects, it is hoped that the store can increase the appeal and shopping experience of customers.

Abstrak- Penelitian ini bertujuan untuk menguji secara empiris apakah kualitas produk, lokasi dan visual merchandising berdampak terhadap keputusan pembelian. Penelitian dilandaskan teori yang mendukung tentang kualitas produk, lokasi dan visual merchandising, dan keputusan pembelian. Penelitian ini menggunakan data primer sedangkan sampel yang dikumpulkan melalui metode convenience, data diperoleh melalui google form kepada pelanggan Baper Store di Pors dengan jumlah responden sebanyak 100. Data analisis menggunakan outer model, inner model, dan uji hipotesis. Novelty pada peneliti menggunakan aplikasi sem-smartpls 4.1, penelitian sebelumnya menggunakan SPSS. Hasil penelitian uji hipotesis menunjukkan bahwa kualitas produk berpengaruh positif terhadap keputusan pembelian produk, lokasi berpengaruh negatif terhadap keputusan pembelian dan visual merchandising berpengaruh negatif terhadap keputusan pembelian. implikasi dari penelitian bagi pemilik toko penting menyediakan fasilitas parkir yang memadai, memastikan keamanan dan kenyamanan pelanggan yang membawa kendaraan, serta mengatur penataan barang dengan lebih terorganisir dan rapi. Dengan memperbaiki aspek-aspek ini, diharapkan toko dapat meningkatkan daya tarik dan pengalaman berbelanja pelanggan.

Implementation of the Balanced Scorecard for Performance Evaluation at the West Java Provincial Plantation Service

Rhaka Fathi Ruhiyat — 2025-03-13

Performance assessment in public sector organizations has experienced significant strategic changes and dynamics, no longer focusing solely on financial aspects and customer (service user) perspectives. This study aims to evaluate the performance of the Plantation Office of West Java Province through the implementation of the balanced scorecard (BSC). Using a quantitative approach, the study utilizes secondary data such as satisfaction surveys, annual reports, and the 2023 performance accountability report of the Plantation Office of West Java Province, analyzed using a scoring system. The study reveals that overall, the performance of the Plantation Office is rated as very good based on the four perspectives of the BSC. However, certain areas require more attention, particularly in terms of program implementation, workload balance, and employee capacity development. The study recommends that the Plantation Office continues to optimize the implementation of the BSC, enhance service quality to the public, and strengthen more sustainable human resource development. Further research is expected to deepen the application of the BSC in the public sector, enrich performance indicators, and explore the design and implementation of the BSC in various public sector organizations.

Abstract - Evaluasi kinerja di sektor organisasi publik telah mengalami perubahan dan dinamika strategis yang signifikan, tidak hanya menekankan pada aspek keuangan dan aspek pelanggan (pengguna) layanan. Penelitian ini bertujuan untuk mengevaluasi kinerja Dinas Perkebunan Provinsi Jawa Barat melalui implementasi balanced scorecard (BSC). Dengan metode kuantitatif, penelitian ini menggunakan data sekunder seperti survei kepuasan, laporan tahunan, dan laporan akuntabilitas kinerja Dinas Perkebunan Provinsi Jawa Barat tahun 2023 yang dianalisis menggunakan sistem penilaian. Penelitian menunjukkan bahwa secara keseluruhan, kinerja Dinas Perkebunan dinilai sangat baik, berdasarkan empat perspektif dalam BSC. Namun, beberapa area masih memerlukan perhatian lebih, terutama dalam hal realisasi program kerja, keseimbangan beban kerja, dan pengembangan kapasitas karyawan. Penelitian ini merekomendasikan agar Dinas Perkebunan terus mengoptimalkan implementasi BSC, meningkatkan kualitas layanan kepada masyarakat, dan memperkuat pengembangan sumber daya manusia yang lebih berkelanjutan. Penelitian ini dapat memperdalam implementasi BSC di sektor publik, memperkaya indikator kinerja, serta mempelajari lebih lanjut desain dan implementasi BSC di berbagai sektor organisasi.

Jurnal Manajemen dan Perbankan (JUMPA)

Purchasing Decisions Based on Product Quality, Location, and Visual Merchandising

Implementation of the Balanced Scorecard for Performance Evaluation at the West Java Provincial Plantation Service